平均Community DAU
Average Community DAUJULY 2026MANAGEMENT REVIEW
Content Center
7月进展与8月规划
July Progress & August Roadmap
7月核心表现
July performance snapshot
COMMUNITY RECAP
8 CORE METRICSCommunity月度表现
Community Monthly Recap
用户渗透率
User penetrationCommunity帖子量
Total Community posts平均互动率
Average engagement rate平均登录Community DAU
Average logged-in Community DAU平均Offsite DAU
Average Offsite DAUCommunity MABD
Community MABD官方 / PGC内容占比
Official / PGC content shareAUDIENCE DETAIL
JULY 2026Community日均与峰值
Community daily average vs peak
指标 / Metric日均 / Average峰值 / Peak环比 / MoM
整体Community DAUOverall Community DAU67,433112,018平均 ↓13.5% · 峰值 ↓12.6%
登录Community DAULogged-in Community DAU29,64539,918平均 ↓22.1% · 峰值 ↓35.4%
Offsite DAUOffsite DAU24,66071,763平均 ↓14.0% · 峰值 ↑38.0%
Offsite登录DAUOffsite logged-in DAU5,2489,962平均 ↓27.2% · 峰值 ↓22.2%
DATA NOTE
DAU为月度日均；帖子量为当月总量；ER为日均整体互动率。
DAU is the monthly daily average; post count is the monthly total; ER is the average daily overall rate.AUGUST TODO
8月优先事项
August Priorities
8月先抓能马上带来流量的热点和大型Event，同时把团队Base、Social Media Playbook及后续重点内容规划补齐。
August will balance immediate traffic opportunities with the team foundations, playbook and content plans needed for more consistent delivery.
NOW
把Alex Eala决赛热度吃透
围绕决赛表现、本地骄傲、赛后讨论和延伸话题快速铺内容，尽量把这一波Trend转成曝光和互动。
Maximize the Alex Eala finals momentum through fast content around her performance, local pride and post-match conversation.WIP
Team Foundation Build
继续搭内部Base，把内容、排期、素材、Owner和状态放到同一个地方，先把团队日常协作的基础打稳。
Continue building the internal Base so content, schedules, assets, owners and status live in one working space.BUILD
Social Media Playbook
整理各平台怎么发、什么不能发、什么需要审核，以及评论和日常运营的基本做法。
Document practical publishing, compliance and day-to-day operating rules for each Social platform.EVENT
抓住大型Event流量
重点跟进D-Rose in Cebu等大型线下节点，提前准备预热、现场、人物和赛后内容，把一次Event做成一组内容。
Use major moments such as D-Rose in Cebu as full content packages across pre-event, live, talent and post-event coverage.AMPLIFY
SRR Game Community Amplification
把SRR Game的Community讨论、互动和用户反馈放大到更多内容和渠道，形成持续声量。
Amplify SRR Game conversations, engagement and community signals across more content and channels.PLAN
Pool Game内容规划
先定内容角度、固定栏目、Static与Short-form形式，以及需要的素材和制作节奏。
Set the Pool Game content angles, recurring formats, static and short-form mix, assets and production rhythm.PLAN
Casino Jackpot内容规划
把Jackpot信息收集、素材、Template、合规审核和分发流程先规划清楚，再持续产出。
Plan the Jackpot workflow across information, assets, templates, compliance review and distribution before scaling output.CONTENT FOCUS
重点赛事、内容方向与案例
Game Timeline, Content Directions & References
完整覆盖Full-cycle coverage
NBA · PBA / GILAS · EPL / UEFA · FIFA
重点节点Key-moment coverage
PVL / Spikers · Grand Slams / WTA
机会型响应Opportunity-led response
Boxing · MMA · Golf · Others
内容准备节点Content preparation milestone
Audit · IP · Templates · Assets
7月JULY 2026
重点赛事与实际内容输出统一回顾
Priority games connected to actual content outputs
MONTUEWEDTHUFRISATSUN
世界杯淘汰赛 · 1–7World Cup knockouts
Wimbledon · 至12日Wimbledon
世界杯八强 · 9–11Quarter-finals
Summer League · 9–19Summer League
Wimbledon决赛Wimbledon finals
世界杯半决赛Semi-final
世界杯半决赛Semi-final
世界杯季军赛Bronze match
世界杯决赛World Cup final
Summer League决赛Summer League final
赛事复盘与素材沉淀Review & asset capture
季前赛与转会内容Pre-season & transfers
CALENDAR → CONTENT
7月赛事如何落到内容
How July Events Translated into Community Content
以下按赛事阶段把内容方向和实际案例放回同一条时间线：既能看到我们覆盖了什么，也能直接看到对应产出。
Content directions and live examples are mapped directly to each stage of the July event calendar.
赛前铺垫
PRE-MATCH赛程提醒、球队/球员背景、数据、Market解释、预测和快速投票。
Fixtures, team and player context, data, market explainers, predictions and quick polls.重点节点
MATCH MOMENT焦点对阵海报、实时话题、互动机制及可快速响应的Static或Short-form。
Match posters, live conversation hooks, engagement mechanics and fast static or short-form responses.赛后与延伸
POST-MATCH赛果、积分、冠军/爆冷Moment、用户共识及可延长赛事热度的教育内容。
Results, standings, title or upset moments, community sentiment and educational follow-ups.赛事密集覆盖与球队背景
Live coverage & team context
围绕FIFA淘汰赛与Wimbledon持续提供赛前、赛中、赛后信息，并用小球队故事和球队档案补足背景。
Match coverage was supported by team stories, tournament data and accessible background explainers.01
赛果与赛后信息
Match results & post-match updates
快速同步比分、赛果和关键赛况，并连接相关体育市场信息。
Fast, utility-led updates connecting results with relevant sports markets.
02
积分榜与赛事数据
Standings & tournament data
用结构化数据帮助用户快速理解小组形势、晋级路径和赛事进程。
Structured data that makes tournament progress and qualification scenarios easy to follow.
03
焦点对阵与赛前分析
Featured match & pre-match analysis
结合球员近况和关键数据，为重点比赛建立赛前讨论点。
Player form and key stats used to create discussion hooks before priority matches.
04
球队档案与赛事知识
Team facts & tournament knowledge
以国旗、球队纪录和球员数据为入口，提供易消费的世界杯知识和球队背景。
Uses flags, team records and player statistics to deliver accessible World Cup knowledge.
05
网球焦点对阵与互动组合
Featured tennis matches & interactive coverage
将Featured Match、半决赛重点对阵和“Who’s Serving the Win?”互动放在同一内容组，形成赛前信息与参与玩法的连续覆盖。
Groups featured matches, semi-final promotion and an interactive prediction format into one tennis coverage package.
焦点节点、Moment与互动
Peak moments & engagement
在半决赛、决赛及高讨论度节点放大赛事情绪，并通过快速投票、预测、Bingo、Quiz和轻量游戏提升参与。
Final-stage moments were extended through prediction mechanics, quizzes and lightweight participation formats.06
重大赛果与Moment Marketing
Major result & moment marketing
在冠军、爆冷或关键节点快速跟进，放大赛事当下的情绪和讨论。
Fast reactions to titles, upsets and major moments while conversation is peaking.
07
世界杯高光与文化时刻
World Cup moments & cultural recap
通过观众、球星组合和冠军球队等角度回顾赛事记忆点，延长大赛内容生命周期。
Recaps fan, player and champion moments to extend the tournament conversation beyond matchday.
08
西班牙 vs 阿根廷快速投票
Spain vs Argentina quick poll
用二选一快速投票切入焦点对阵，降低参与门槛，并快速收集Community对西班牙与阿根廷的支持倾向。
A fast either-or poll lowers the participation barrier and captures community preference between Spain and Argentina.
09
观赛预测与奖励互动
Watch-along prediction & reward mechanic
把重点对阵、赛果预测与Bingo机制结合，提升赛前参与、观看动力及评论互动。
Combines match predictions and bingo mechanics to drive pre-match participation and watch-along engagement.
10
轻量互动游戏
Light engagement games
用找词、竞猜等低门槛玩法提升评论、截图分享和社区参与。
Low-friction games designed to drive comments, screenshots and community participation.
11
体育知识问答
Sports knowledge quiz
围绕本地体育和赛事规则设置选择题，兼顾教育与互动。
Question-led content combining local sports knowledge, education and engagement.
12
用户共识与赛前情绪
Community consensus & pre-match sentiment
将Community投票结果转化为赛前内容，突出Underdog叙事、用户倾向和可讨论的数据观点。
Turns community voting into pre-match storytelling around underdogs, audience sentiment and discussion-led data.
教育、球星与社区长期IP
Education, players & recurring community IP
上线ClutchClass教育频道，以Altenar内容解释Betslip及玩法，同时持续生产球星、玩家赢奖和体育基础教育内容。
ClutchClass launched as an educational channel alongside recurring player, win-story and sports-learning content.11
玩法与产品教育内容
Betting and product education
上线新教育频道ClutchClass，并以Altenar内容为基础解释Betslip功能、玩法逻辑和产品使用场景。
The new ClutchClass channel uses Altenar-led explainers to simplify betslip features, betting concepts and product use cases.
12
球星追踪与赛程导流
Star-player tracking
以高关注球星为入口，连接俱乐部、位置、近期赛程及后续关注点。
Uses high-interest players to connect club context, upcoming fixtures and follow-up stories.
13
玩家赢奖故事
Player win story
将投注结果包装为更易理解的用户故事，体现玩法、过程和结果。
Turns a betting outcome into a clear user story covering the play, journey and result.
14
体育知识与新手教育
Sports education & explainers
拆解赛事体系、基础概念和观看逻辑，降低新用户理解门槛。
Explains competition structures and fundamentals to make sports easier for new audiences.
Content Calendar已发布案例
Published content-calendar examples
7月梳理好的赛事选择和制作方式已经延续到8月初：从Calendar挑选重点节点，再按本地相关性、球员热度和Market切口做成可直接发布的Static内容。
The July workflow is already carrying into early August: priority calendar moments are selected and turned into publishable static content through local relevance, player interest and clear market angles.16
本地球员焦点赛程
Local-player match spotlight
从Content Calendar中的重点赛事直接生成对阵海报，以Alex Eala等本地高关注球员为入口，快速交代比赛、时间和对手。
Turns a priority calendar event into a clear match poster led by locally relevant players such as Alex Eala.
17
重点对阵与Market切入
Priority game and market angle
从每日赛程中选择有讨论空间的比赛，用球员和单一Market做清晰切口，让赛事信息更接近可消费的内容。
Selects a relevant daily fixture and uses one player-market angle to make the game immediately actionable as content.
8月AUGUST 2026
重点赛事、覆盖级别及内容准备统一呈现
Games, coverage tiers and preparation in one view
AUGUST COVERAGE FOCUS
8月重点覆盖EPL新赛季开幕、Gilas对Jordan和Iran的FIBA资格赛，以及US Open；同时开始为NBA新赛季做内容复盘、IP规划和Template准备。足球季前赛及本地赛事会按热度跟进。
August focuses on the EPL season opening, Gilas against Jordan and Iran in the FIBA qualifiers, and the US Open. We will also begin NBA season preparation across content review, IP planning and templates, while following pre-season football and local sports when relevant.
MONTUEWEDTHUFRISATSUN
季前赛与本地赛事Pre-season & local sports
W1 · 内容复盘Content audit
开季预热Season warm-up
W2 · IP规划IP planning
Hall of Fame WeekendAug 14–15
W3 · 模板与素材库Templates & assets
新赛季开幕Season opens
US Open Fan WeekFan Week begins
高密度赛事窗口Peak coverage week
vs JordanAsian Qualifiers
vs IranAsian Qualifiers
US Open正赛Main draw begins
W4 · 赛季准备Season setup
周更覆盖Weekly coverage
↳
相关工作文档Related working documents
LARK DOCUMENTUnified Base — Game & Sports Calendar
现有文档 · Existing融合Base中的重点赛事、日期、League Priority、内容计划、Owner及执行状态。
Priority games, dates, league tiers, content plans, owners and delivery status.
DOCUMENT OVERVIEWUnified Base — Game & Sports Calendar
融合Base中的重点赛事、日期、League Priority、内容计划、Owner及执行状态。
Priority games, dates, league tiers, content plans, owners and delivery status.
Game CalendarJuly–August priority events
League Coverage PriorityP0, P1 and P2 coverage tiers
Sports Content PlanFormats, owners and status
LARK DOCUMENTAP Community × Sports Ops Amplification Tracker
现有文档 · ExistingCommunity与Sports Ops之间的内容放大和协作追踪。
Amplification and coordination tracking between Community and Sports Ops.
DOCUMENT OVERVIEWAP Community × Sports Ops Amplification Tracker
Community与Sports Ops之间的内容放大和协作追踪。
Amplification and coordination tracking between Community and Sports Ops.
Amplification QueueContent ready for Sports Ops support
Owner & StatusCross-team delivery tracking
Distribution RecordPublished and amplified content
OPERATING MODEL
跨团队交接
Cross-team Handover
SPORTSCREATIVESEVENTSPRODUCTCOMPLIANCECSCORP COMMSBRANDINGFR TEAM
7月已经和Sports、Creatives、Events、Product、Compliance、CS、Corp Comms、Branding及FR Team完成交接；8月会继续把需求入口、排期、负责人和合作方式统一起来。
July handovers are complete across Sports, Creatives, Events, Product, Compliance, CS, Corp Comms, Branding and the FR Team. In August, we will make requests, schedules, ownership and ways of working more consistent.
RISK & GOVERNANCE
社媒内容怎么审核
Social Content Approval
Compliance的原则是Social内容都要符合PAGCOR和ASC要求，但所有帖子逐条送审会跟不上Social速度。所以我们会分三类处理：高风险内容必须审，重复活动尽量审Template，普通低风险内容正常发。
All Social content must follow PAGCOR and ASC rules, but reviewing every post one by one is too slow. We will use three simple routes: mandatory review for high-risk content, template review for repeat activities and normal publishing for low-risk posts.
必须审核
Mandatory approvalWinner Story、Jackpot、Reward、Promotion、发奖Mechanics及敏感Betslip内容。
Template审核
Template-based approval重复活动和固定奖励玩法尽量先审Template，之后可以直接套用。
常规发布
Standard publishing普通、低风险的日常内容正常发布，具体边界会写进Playbook。
01内容策划Planning
→02风险分类Risk review
→03GLDD1036Submission
→04Beck审核Internal review
→05PAGCORRegulator
→06ASCFinal review
→07发布归档Publish
7月进展
July progress
已经和Compliance聊过第一轮，基本确认了哪些内容一定要审，以及哪些活动可以先审Template。
We completed the first discussion with Compliance and have a clearer view of what must be reviewed and what can use approved templates.
当前卡点
Current blockers
如果所有内容都逐条送审，Social会发得太慢；现在还要把普通内容和Template能覆盖的范围说清楚。
Reviewing every post would slow Social down. We still need clear boundaries for normal content and reusable templates.
8月动作
August plan
8月会出第一版Social Media Compliance Playbook，用简单清单说明什么必须审、找谁审、多久能回，以及有问题找谁。
In August, we will issue the first Social Media Compliance Playbook with a simple list of what needs review, who reviews it, expected timing and who to contact when something is blocked.
CHANNEL LAUNCH
ArenaPlus LinkedIn起号
ArenaPlus LinkedIn: Launch to Growth
WHY LINKEDIN查看LinkedIn Page / OPEN ↗
目的很简单：给AP一个正式的品牌窗口，用来发品牌信息、办公室文化和Community的用户声音；同时帮助招聘，也让搜索结果里有更多官方内容。
The goal is simple: give AP an official place for brand updates, office culture and community voices, while also supporting hiring and search visibility.
01DONE
Corp Comms与DigiPlus同意
AP可以建立自己的LinkedIn Page。
Approved to create a dedicated AP LinkedIn page.02DONE
LinkedIn Page已经上线
页面已在本周二正式Launch。
The page officially launched this Tuesday.03NOW
等待PAGCOR审批
流程已经提交，预计下周一有进展。27号是SONA，近期官方传播更敏感，所以审批是当前唯一卡点。
The request is submitted, with an update expected Monday. SONA on July 27 makes official communication more sensitive, so this is the only current blocker.先把品牌内容铺起来
Content Calendar已经在融合Base里维护。起步阶段每周发6–7篇品牌内容，包括品牌信息、办公室文化、合作和Community故事。
The calendar is already maintained in the unified Base. Start with 6–7 brand-led posts per week.有基础受众后再增加互动内容
粉丝到500–1,000后，再加入User Voice、User Insight、Sportsbook内容和Product Feature。目标是在8月底前把固定更新、分发和复盘节奏跑起来。
Add user voice, insights, sportsbook and product content after reaching 500–1,000 followers, with a stable rhythm in place by end-August.RECURRING CONTENT SYSTEM
Player Win内容流程
Player Win Content
Big Win / Jackpot
Casino主要讲大奖和Jackpot，但不只放金额，还要把玩家和中奖过程讲清楚。
Casino content focuses on big wins and jackpots, with more attention on the player and the story behind the win.
Fun Win / Market Story
Sports主要讲有趣、意外或很有讨论度的赢法，不只展示赢了多少钱。
Sports content focuses on fun, surprising or discussion-worthy wins, not just the payout.
01信息收集Intake
→02验证分类Verify
→03素材归档Library
→04内容生产Produce
→05合规审核Approve
→06多渠道分发Distribute
→07表现复盘Review
7月进展
July progress
正在重做适合Social的Template。每个系列都会有自己的名字、Logo、Static和Video版本，也会准备合规版本。
We are rebuilding the templates for Social. Each series will have its own name, logo, static and video versions, plus a compliant version.
当前卡点
Current blockers
过去的内容比较简单，也以Static为主；有些Betslip信息不能直接发。另外，从收集中奖信息到验证和送审，还需要明确每一步谁负责。
Past content is basic and mostly static, and some betslip details cannot be posted directly. We also need clear owners for collecting, checking and approving each story.
8月动作
August plan
把统一Template送审；下周先发第一个Casino Jackpot案例，大家看完后再及时调整Creative方向。
Submit the shared templates for approval and publish the first Casino Jackpot case next week, then adjust the creative direction based on feedback.
↳
相关工作文档Related working documents
LARK DOCUMENTPlayer Win Template Library
制作中 · In progress各系列的Logo、Static、Motion、Caption及合规版本。
Logos, static, motion, caption and compliant versions for every series.
DOCUMENT OVERVIEWPlayer Win Template Library
各系列的Logo、Static、Motion、Caption及合规版本。
Logos, static, motion, caption and compliant versions for every series.
COMMUNITY CARE
Social Moderation与CS支持
Social Moderation & Customer Support
7月进展
July progress
已经和CS聊过Social私信和基础评论管理，也整理了需要处理的评论、Spam、竞品信息和投诉类型。
We discussed Social PMs and basic moderation with CS and listed the comments, spam, competitor activity and complaints that need coverage.
当前卡点
Current blocker
CS裁员后能给的支持会变少，但Community团队也没有足够人力长期接下所有Social评论和私信。
CS support will likely decrease after headcount cuts, while the Community team does not have enough people to take over all Social comments and PMs.
8月动作
August plan
先确认CS还能支持哪些工作、多久回复；如果覆盖不了，就申请一名专职或共享的Moderation人力。
First confirm what CS can still cover and expected response time. If that is not enough, request a dedicated or shared moderator.
COMMENTSSPAMPMCOMPLAINTSESCALATIONREPORT
OPEN ITEMS
现有卡点与需要支持
Current Blockers & Support Needed
Content Producer
短视频产能不足，会拖慢每天8–10条内容、Video占比提升以及Player Win等重点IP。
Limited short-form capacity will slow daily output, the shift toward more video and priority IPs such as Player Win.需要支持：尽快推进Content Producer招聘。Support needed: fast-track the Content Producer hire.
KOL / Agency
目前没有固定Owner对接KOL和Agency，真人内容、Original Series及In-house KOL招聘容易卡在零散沟通里。
There is no fixed owner for KOL and agency work, slowing creator content, original series and in-house KOL hiring.需要支持：指定一个人统一负责Agency、Brief和交付。Support needed: assign one owner for agencies, briefs and delivery.
Social Moderation
CS支持会减少，Community也无法长期接下全部评论、私信、Spam和投诉。
CS support is decreasing, while Community cannot absorb all comments, PMs, spam and complaints.需要支持：确认CS覆盖范围；如果不足，补充专职或共享Moderation人力。Support needed: confirm CS coverage and add a dedicated or shared moderator if required.
Compliance
如果所有Social内容都逐条送审，日常发布速度会受到影响。
Requiring individual approval for every Social post would slow daily publishing.需要支持：Winner Story、奖励和活动玩法继续必审；普通低风险内容按Playbook执行。Support needed: keep mandatory review for winners, rewards and campaign mechanics, while low-risk content follows the playbook.
Meta / TikTok Promotion
AP作为注册博彩平台，TikTok自然流量可能受限，也不是所有内容都能Boost；过去官方账号也没有系统做过推广设置。
As a registered gambling platform, AP may face TikTok reach limits, not all posts are boostable, and the official pages do not yet have a structured promotion setup.需要支持：与Timo及TikTok团队确认可推广内容、后台权限、预算和效果指标。Support needed: align with Timo and TikTok on eligible content, access, budget and measurement.
CHANNEL TRANSITION
从Community扩展到Social
Community-to-Social Expansion
7月进展
July progress
接手Social的第一周，我们没有把Community内容直接全部搬过去，而是先看清楚哪些能发、哪些要改、哪些先不发，同时重新安排制作人力和视觉风格。
In the first week, we did not move everything from Community to Social. We first sorted what could be used, what needed changes and what should wait, then adjusted resources and visuals.
盘点Community现有内容和25个Content IP
Review existing Community content and 25 active IPs
分清楚哪些能直接发、哪些要改、哪些先停
Decide what can go live, what needs changes and what should wait
定下5个Content Pillars和长期Short-form方向
Confirm five content pillars and recurring short-form directions
开始统一KV、Static和Motion的样式
Start aligning KV, static and motion styles
当前卡点
Current blockers
过去的Community内容以Static和小活动为主，不一定适合Social
Past Community content is mostly static and small engagement posts, which do not always fit Social
部分内容和Betslip信息需要重做后才能发
Some content and betslip details must be redesigned before publishing
Producer和Editor还没补齐，Short-form产量上不去
Short-form volume is limited until producer and editor roles are filled
8月动作
August plan
从本周末开始，内容会逐步增加到每天8–10条。前期Static和Video先按70:30，等流程和人力稳定后再慢慢做到50:50。
From this weekend, output will gradually increase to 8–10 posts a day. We will start with a 70:30 static-to-video mix and move toward 50:50 as people and workflows improve.
按平台决定怎么发，不再一条内容复制到所有渠道
Publish by platform instead of copying one post everywhere
把长期Short-form和新Content IP固定下来
Set recurring short-form and new content IPs
每周看哪些内容好、哪些不好，再调整
Review what worked and what did not every week
直接平移
调整Caption及尺寸
Caption & resize平台适配
按平台重做格式
Platform-specific format重新设计
重做KV及Motion
New KV & motion暂缓发布
进入合规评估
Compliance reviewH2 SOCIAL STRATEGY
已确定的5个Content Pillars
Five Confirmed Content Pillars
下半年的内容比例已经定下来：60%做赛事和热点，剩下40%用来讲品牌、做玩法教育和Creator合作。
The H2 mix is set: 60% sports and trends, with the remaining 40% covering brand, education and creator work.
赛事策略
GAME PLAN赛程、重点对阵、预测、数据、实时战况、赛果及赛事解释。
Schedules, previews, predictions, stats, live moments, results and game explainers.热点娱乐
HYPEMoment Marketing、热点话题、娱乐梗、反应内容及高分享度短内容。
Moment marketing, trending topics, entertainment hooks, reactions and shareable short-form.品牌可信度
LEGITIMACY官方合作、品牌里程碑、办公室文化、社区影响力及可信度建设。
Official partnerships, milestones, workplace culture, community impact and trust.理性玩法教育
BET SMART责任博彩、基础玩法、赔率与Market解释，以及更安全的参与方式。
Responsible play, betting basics, odds and market education, and safer participation.创作者Collab
CREATOR PLAYIn-house KOL、Creator合作、UGC、真人短视频及Original Series。
In-house KOLs, creator collaborations, UGC, personality-led short-form and original series.